Thearnottgroup began as an Industrial Design firm and grew to include various engineering and marketing disciplines as client needs dictated. Through that development we grew to understand that design thinking can be a major tool in unleashing the innate creativity of previously unregarded employees, and how to engage all stakeholders in our creative problem solving from the supplier’s shop floor, through assembly and distribution, to retail, and the dreaded return mechanisms and on-line support.
Many CEOs see design as strictly a tactical tool that is used to give form to marketing strategy. We have found some ways for upper management to use design as a powerful tool in imagining ‘what could be’ and helping create options for strategic planning that would not be uncovered otherwise. We put ourselves into the shoes of our customers in a ‘Richly Imagined Future’.
Call The Arnott Group now to see how we can help develop a design strategy that will dazzle your competitors and force them into defensive strategies.
Information coming.